Sephora Color IQ

Last Thursday, I went to Sephora for a VIB event. It was to get 15% off your purchase and you also received a free limited edition makeup bag with your purchase. I decided to try the Color IQ the same time. I’ve been wanting to try it for some time but I kept forgetting.

What is Color IQ

According to Sephora: Color IQ is the first and only beauty service to scan the surface of your skin, assign it a Color IQ number, and then find your scientifically precise foundation match from over 1500 options. 

While in store, your matches show up on an iPad. After I was matched, I tried Bobbi Brown Skin Stick Foundation and Nars Pure Radiant Tinted Moisturizer. I was in the market for something lightweight with light, buildable coverage since I’ve been having breakouts that are leaving behind a slight discoloration, that is good for Spring/Summer. I had a sample of Nars Pure Radiant Tinted Moisturizer before but in the shade Martinique. I don’t know why I never purchased it but I really liked it. During this visit, I learned that I was a shade lighter in Seychelles. My Color IQ is 1Y12. Another plus is that once you’ve had your match done and linked it to your account, it shows the shade lighter and darker than your match. This is perfect for choosing a darker shade when you’ve gotten a tan or during the winter when you’ve become a little paler. You can also still see other matches for your Color IQ after online.

(all photos via Sephora):

Sephora Color IQ

Sephora Color IQ

Screen Shot 2014-04-07 at 9.19.40 PMI would recommend this to everyone. SO MANY women have on the wrong shade of foundation and I think this is a genius move on Sephora’s part. I would love to see this in other stores since Sephora only recommends products that they carry. I’m aware that Elizabeth Arden Red Door Spas offer a similar service where they create the perfect shade to match your skin in store but I’m not sure what foundation they’re using.

The next time you make it into Sephora, give it a try.

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